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A’MMARE – The new carthusia fragrance dedicated to the love of the sea

A’MMARE – The new carthusia fragrance dedicated to the love of the sea

In the Carthusia house, A’MMARE arrives, the new unisex fragrance inspired by the Capri summer and by the love for the wonderful waters that surround the island, a source of positive emotions such as hope and freedom.

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The new Eau de Parfum is signed by Luca Maffei, perfumer nose and creator for Carthusia of Essence of the Park, Terra Mia, Tuberosa and the reinterpretation of Gelsomini di Capri. In A’MMARE the citrus opening, with prevailing notes of Bergamot and Rosemary, acts as a delicate counterpoint to the scents offered by the Salt Crystals; the heart of the fragrance then contains aquatic and marine notes corroborated by mint leaves, which also expand to the woody base, made rounder and more enveloping by patchouli and musk. This mix is able to restore the typical summer sensation of when, coming up from the sea, the salt water that wets the skin evaporates, and gives the sense of smell the classic and unmistakable scent of the “beautiful season”.

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If A’MMARE represents a real olfactory jewel, the creative flair of Paola Tassetti, curator of the bottle graphics, took care of making it even more precious. The artist from the Marches conceived the drawing with her unique and immediately recognizable style, the expression of a cross-disciplinary research: from biology to botany, from anatomy to archeology and architecture. In fact, on the bottle of A’MMARE Eau de Parfum, marine flora and fauna intertwine, giving life to a viridarium capable of recalling the colors and scents of the island’s aquatic universe.

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These same motifs that dress the fragrance decorate all the other products in the line. Alongside the Eau de Parfum, in fact, Carthusia makes its debut for the sunscreens, available in the double all-over SPF 30 and 50+ version and flanked by the After Sun. 50% less plastic has been used for their packaging normally used for cosmetics of the same size (100ml), while their formulation was developed following the protocol of the “Ocean & Reef Care” program (the filters used are in line with the Hawaii standard SB n. 2571 which prohibits the use of Oxybenzone and Octinoxate to not harm the coral reef).

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To further enrich the line there are the beach towels, which reproduce the Tassetti design on a white background or with white and blue stripes, with edges in orange or cobalt grosgrain, but above all the capsule of silk garments, made in collaboration with Laboratorio Capri, an ancient Capri tailor’s shop which has been a reference point for the international jet set passing through the island since the 1960s.

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