Carthusia Unveils the New 2025 Collection: Intenso

Carthusia is thrilled to introduce Intenso: the new 2025 collection that reinvents the Mediterranean olfactory tradition.

The Capri sun kisses the skin, the scent of the Mediterranean scrub fills the air. From this timeless magic, from this eternal love affair between man and nature, comes Intenso, Carthusia’s revolutionary new perfume collection for 2025. It’s a bold project that, while rooted in our history, looks to the future with fresh eyes, reinventing the Mediterranean scent experience.

Prepare for an unprecedented sensory journey, an exploration into the beating heart of the Mediterranean, where nature expresses itself through powerful and enveloping aromas. Intenso is not just a collection, but an immersion into a world of profound emotions, an invitation to be transported by memories and the beauty that surrounds us, in a perfect balance between tradition and contemporary style.

Three exclusive fragrances make up this olfactory symphony: Ginestra, Basil, and Myrtle. Three iconic raw materials, interpreted in a new way, telling stories of authenticity, nature, and that unmistakable elegance that sets Carthusia apart. Each perfume is an ode to the evocative power of nature, designed to surprise brand enthusiasts and captivate a new audience in search of unique and unforgettable experiences.

To bring Intenso to life, we renewed our prestigious collaboration with Italian Master Perfumer Luca Maffei, joined, for this special occasion, by the celebrated Parisian nose Antoine Lie. Together, these two talented artists have enhanced the purity and modernity of the ingredients, creating compositions of rare refinement and longevity. Their passion for research and artisanal excellence is felt in every single note, in every nuance of this new collection.

Intenso also marks an evolution in Carthusia’s visual language. The bottles, in a new 50ml size, have been completely redesigned. The minimalist lines, enhanced by bright and vibrant colors, reflect the bold and refined spirit of the fragrances they hold. A perfect combination of simplicity and character, an interpretation of luxury in a modern key, in line with our constant commitment to innovation. The new bottles become visual symbols of the raw materials used, representing the harmony between tradition and modernity that has always defined us.

With Intenso, Carthusia takes a new step towards its global vision. Our commitment remains to bring the care for detail, the elegance of Made in Italy, and the magic of Capri to the world, engaging with an ever-wider and more cosmopolitan audience. This collection is aimed at those who seek distinctive and unforgettable fragrances, capable of expressing their individuality and their love for beauty.

Carthusia invites you to discover the universe of Intenso, where tradition and innovation meet to offer an extraordinary olfactory experience. Let yourself be captivated by the magic of Capri, contained in every single drop.
Available at our flagship stores, authorized retailers, and on the official website www.carthusia.it.